On 28 May, Fusion Communications PR supported UCI Italia S.p.A. / Odeon & UCI Cinemas Group in hosting a special launch event at UCI Cinemas Porta di Roma to introduce #myUCI, the brand-new free digital loyalty programme designed to place audiences at the heart of every cinematic experience.
Journalists and influencers joined the event for an exclusive preview of the initiative, discovering a new way for moviegoers to connect with the magic of the big screen through rewards, benefits, and personalised experiences.
As the film industry continues to evolve, initiatives such as myUCI reflect a growing commitment to strengthening the relationship between cinemas and their audiences, making every visit more engaging, rewarding, and memorable.
Fusion Communications PR is proud to support UCI Italia S.p.A. / Odeon & UCI Cinemas Group in sharing this vision: one that celebrates cinema, community, and the people who make the big-screen experience truly special.